Video Marketing is a branch of digital marketing that includes using videos to promote your business and its products or services online. Video marketing can also be used to build trust and improve brand recognition within the target demographic.
Increase Brand awareness and loyalty with video marketing
If you have been wondering if adding video marketing services to your digital marketing campaigns is necessary, the answer is YES! Why? Because video is the fastest growing digital marketing channel format available.
Benefits of video marketing
Video marketing is a great tool that will provide you with a variety of benefits:
Builds trust and creates loyal followers
Boosts conversions and sales
Complement your email marketing campaign
Video Marketing that make every customer-facing asset a tailor made experience
Here’re some of the steps you will follow. This includes
Youtube Video advertising
Youtube Video advertising is a cost-effective digital marketing option that gives you a broad customer reach at a low cost
Facebook Video advertising
Facebook video has very high user engagement and broad customer reach.
Videos for your Webpage
You’re running successful paid search campaigns that are driving more and more users to your website. Adding video to your webpage can increase site engagement, brand awareness and likelihood of purchase.
Frequently Asked Questions about Video Marketing
What makes an effective marketing video?
An effective marketing video should attract your viewers. Even though the main goal of the video could vary based on many factors, it is critical to ensure that your video remains relevant and engaging. No matter how long the video is, a strong introduction is essential. In addition, we always focus on having clean editing, and high-quality audio.
How long should a marketing video be?
The ideal length of a video marketing can vary depending on the goal and the target placement of the video. Some social platforms have time limits - for example, Instagram allows only 60 seconds for Reels, but you can share a long-form video through IGTV.
Who can I reach with video marketing?
In terms of target audiences, you might be wondering who is paying attention to videos published online. The short answer is: nearly everyone. Here are a few: 1> Over 55% of shoppers claim they have used online videos while actually shopping in a store. 2> All age categories between 18 and 54 showed preference for video over other forms of content such as blogs, emails, and downloadable content.
Get a full board video marketing services
Video has the power to engage and hold the attention of your customers like no other type of content. We can help you produce video marketing campaigns that reach your potential customers where and when they’re buying.
“Gyan Media takes the guesswork out of producing video marketing content to help you achieve the business results you’re looking for. Whether you’re wanting live action videos, or general video marketing services - we help all types of businesses to create effective marketing content”
Here are the steps we take to make your video more powerful:
Analysis
Before an agreement is signed, we ask for the detailed strategy of your video marketing system. You get an inside and out report on what's working, what's not, and what potential open doors we've found for serious growth.
Strategy
Based on the audit of your video design assets, we’ll offer a creative brief and detailed strategy
Implement
Video can skyrocket your marketing efforts quickly and cost-effectively while creating an avenue for those same marketing efforts to go viral.
Results, Rinse, Repeat
Drive sales and leads through our reliable video marketing services to grow your business. Our team is always ready to deliver new video assets and optimize old ones as strategies shift.
Get your free, no-strings proposal audit that other creative agencies would bill for.
You'll receive an in-depth audit of your:
We discover what makes you unique
First, we take a look into your business, its target market, challenges and goals to identify the type of video marketing that best suits your needs
Carefully craft your message
Next, we identify the right messaging for your video that’s unique to your business to help you stand out from your competition, and achieve your business goals.
Producing video
Videos are recorded, edited and delivered as high quality HD or 4K video files. We offer complimentary revisions for the first 30 days to make sure you’re fully satisfied.
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